The Channel & Product Intelligence Engine for Manufacturers
Channel Intelligence crawls your distributor network, extracts the catalogs they publish, and converts raw product data into commercial intelligence — with every finding traced to the live listing it came from.
The problem
The market exists.
The channel hides it.
Everything you need to know about your channel is already published — on the websites of the distributors you fund. It sits there across dozens of domains and tens of thousands of listings, which is exactly why no manufacturer has read it. Meanwhile your competitors may already know which distributors carry them, and which ones do not.
- 01
No accurate data on which distributors actually list your SKUs online
- 02
Competitor brands occupy the same distributor e-commerce pages without your reps knowing before sales calls
- 03
Incomplete part attributes, cross-references and fitment data cause distributor search engines to hide your products
- 04
Competitor brands expand across regional dealer catalogs for months before your team notices
The problem
The market exists.
The channel hides it.
Everything you need to know about your channel is already published — on the websites of the distributors you fund. It sits there across dozens of domains and tens of thousands of listings, which is exactly why no manufacturer has read it. Meanwhile your competitors may already know which distributors carry them, and which ones do not.
- 01
No accurate data on which distributors actually list your SKUs online
- 02
Competitor brands occupy the same distributor e-commerce pages without your reps knowing before sales calls
- 03
Incomplete part attributes, cross-references and fitment data cause distributor search engines to hide your products
- 04
Competitor brands expand across regional dealer catalogs for months before your team notices
The solution
One system:
Channel Intelligence
One crawl of your distributor network, read six ways. Every answer carries the source URL it came from. Choose a name to see what it does.Hover a label to see what it does.
Inside Channel Intelligence
Start with a census. Then map the channel. Then watch it.
From the first crawl to monthly monitoring. A clear view of your distributor network, backed by evidence.
- 01
Channel Census
Every domain on your list, sorted into what it actually is: a live catalog you can read, a gated portal you cannot, a site with no catalog behind it, or a domain that no longer resolves. A 24-distributor census took one hour of crawling.
How it worksCensus — 24 distributor domains
- Live catalog, machine-readable
- 14
- Site live, no catalog published
- 5
- Gated — dealer login required
- 3
- Parked or unreachable
- 2
- 02
Displacement Mapping
Every product record on a distributor's site, resolved to the manufacturer that made it and sorted into your categories. What comes back is the competitor brand mix on that shelf — and 823 competing parts across six distributors, 418 of them in named client categories, is what one reference delivery looked like.
How it worksDistributor 04 · air springs, 102 listings
- Rival brand A
- 85 parts
- Rival brand B
- 9 parts
- Your brand
- 6 parts
- Unresolved
- 2 parts
- 03
Whitespace Mapping
Categories where a distributor lists nothing at all — not your products, not a rival's. One distributor in the reference set lists zero U-bolts and zero hangers, in a catalog otherwise deep enough to take them.
How it worksDistributor 02 · category coverage
- Suspension — 340 listings
- Contested
- Hydraulics — 610 listings
- Contested
- U-bolts
- Zero listings
- Hangers
- Zero listings
- 04
Change Monitoring
Every month, the same crawl against the same definitions, and a report of the difference. The parts already resolved never have to be resolved again, so a recurring run is spent on what changed rather than on the catalog.
How it worksMarch · 41 domains
- Competitor brand added
- 3 distributors
- Your lines dropped
- 1 distributor
- New catalog launched
- 2 distributors
- Gone dark
- 1 distributor
- 05
Distributor Qualification
Ten minutes of crawl time answers what a reference call cannot: how deep their catalog really is, whether it is structured enough to take your data, and which competitor brands are already on the shelf you are being offered.
How it worksProspect · qualification summary
- Catalog depth
- 8,400 products
- Part numbers published
- 94%
- Feed-capable platform
- Yes — Shopify
- Competitor brands listed
- 3 in your categories
How we work
Careful collection. Clear evidence.
Public pages. One request per second. Every finding linked to its source.
- 01
Check before we crawl
We check each domain’s access, platform, and catalog before collecting data.
- 02
Respect the boundaries
We respect robots.txt and dealer logins. Restricted sites are flagged, never bypassed.
- 03
Keep the evidence
Every finding includes a source URL and a verbatim quote, ready to open and verify.
Resolve once. Reuse forever.
Manufacturer matches are cached, making repeat runs faster and less costly.
Your data stays yours
Your distributor list and reports stay confidential. Public interchange data is built and licensed separately.
Who we help
Built for industrial channels.
For eight-figure manufacturers and independent distributors competing for a place on the shelf.
Heavy equipment, mining and construction
Dealer networks that publish partial catalogs, and rivals who publish more.
Oil, gas and energy services
Regional distributors, long tails, and coverage nobody has mapped.
Heavy-duty truck and trailer aftermarket
Crowded categories where displacement happens listing by listing.
Passenger vehicle, HVAC and refrigeration
High-SKU catalogs where your lines quietly go missing online.
Power transmission, hydraulics, pneumatics, bearings
Category-level competition you can only see in published data.
Electrical, automation and industrial MRO
Distributors carrying six brands in a category you thought was yours.
Questions
Common questions.
Coverage, accuracy, and what to expect from your first engagement.
Talk to usNext Step
Which distributors carry you?
Tell us about your network, categories, and competitors. In thirty minutes, we’ll help you decide whether a census is worth running. No preparation required.
Free · 30 minutes · no obligation