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For manufacturers

A clearer view of your
distributor network.

See where your products are listed, which competitors share the shelf and where catalogue gaps could open a conversation.

Channel overviewDemo data
Praxes demo overview showing category gaps and each distributor’s share of published listings

Actual platform. Demonstration data.

Built for industrial channels

Know where to focus.

Give your channel team a shared view of the products, brands and categories your distributors publish.

  • Industrial & MRO
  • Heavy equipment
  • Automotive aftermarket
  • Power transmission

Competitive presence

Know who shares your shelf.

See competing brands and products by distributor and category. Use the published listings to prepare a more informed account review.

Displacement mappingDemo data
Demo displacement analysis showing your listings alongside competing products at Distributor 2

Category opportunities

Find a reason to start the conversation.

Identify empty categories in readable catalogues. Bring a focused range to the discussion, then validate demand and fit with the distributor.

Whitespace mappingDemo data
Demo whitespace analysis identifying two empty categories in Distributor 4’s public catalogue

Findings reflect public catalogue presence, not sales or sell-through. Gated and unread catalogues are reported separately from category gaps.

Start with what you know

Your network is the starting point.

A discovery call helps establish what your channel’s public catalogues can reveal and where to begin.

  • Your distributor websites

    A starting list of the accounts you want to understand.

  • Your product categories

    The parts and product lines that matter to your team.

  • Your competing brands

    The manufacturers you want to track across the channel.

A focused conversation about your channel